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Udaan Movie Rebrand

Udaan (meaning flight, take off) is a bollywood movie about a teenage boy named Rohan who is expelled from his school. In the movie, Rohan tries to break out of the shackles of his abusive father to pursue his passion in writing. This movie is dark and emotional.

The visual language is inspired by shattered glass  to show the tension between the father and son. 

Identity Design

Tools:
Adobe Illustrator

Mentors :
Bruce Willen

 

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Translation : One flight will give life to dreams

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Translation : One flight will give life to dreams

Notebook as unconventional marketing that serves as a reminder to pursue your passion.

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